Influencer marketing for Melbourne brands: where to start
How to pick creators, set a budget and measure what matters on your first campaign.
Coming soon
Blog
Notes on the creator economy.
Guides for creators and the brands that work with them, from pricing a sponsored reel to briefing your first creator.
What does a talent manager do? A guide for Australian creators
What a manager actually does, how they get paid, when it's worth signing and the questions to ask first.
Read the guide
How to price a sponsored reel in Australia
What goes into a fair rate: reach, engagement, usage rights and exclusivity.
Coming soon
UGC vs influencer content: which one does your brand need?
The difference, when to use each, and how they work together.
Coming soon
How to write a creator brief that gets great content
A simple brief template creators actually love working from.
Coming soon
Getting paid on time: a creator's guide to invoices
Payment terms, invoice basics and how to stop chasing brands.
Coming soon
Event coverage: turning one night into a month of content
How brands get the most out of launches, festivals and premieres.
Coming soon